A unified event management platform for faster, more confident commercial decisions. Optimised core workflows, reducing clicks by 56%, with a 90-day pilot showing an average 15% increase in revenue across eight participants.
CONTEXT
Insight, B2B platform, needed to become a stronger part of Ticketek’s proposition
Ticketek was competing for major sporting and music event partnerships across Australia & New Zealand. With access to valuable event and performance data, Insight had the potential to become a significant advantage.
PROBLEM
Users had access to data, but not enough confidence to act quickly
Insight was used for high-stakes decisions around sales, pricing, inventory, attendance and revenue. But fragmented workflows, inconsistent context and manual workarounds created a gap between seeing an issue and knowing what to do next.
CHALLENGE
Surfacing meaningful data for different users
Without a single, clearly defined user, designing a meaningful default dashboard became a balancing act. Users often combined multiple responsibilities, with priorities shifting throughout the event lifecycle, requiring a more flexible approach to surfacing information.
DECISION
Onboarding delivered fast first-time value
We used onboarding to capture the user's role type and preferred dashboard signals, then generated a generic starting view.
Trade-off: Fixed role dashboards were faster to launch, but too rigid for hybrid users; fully custom dashboards were flexible, but created setup friction before users saw value.
INSIGHT
Confidence in the data was fragile and easily undermined
Users relied on live figures to make commercial and operational decisions. When numbers felt delayed, unclear or inconsistent, they cross-checked other systems, sought confirmation or hesitated before taking action.
SOLUTION
A unified experience for moving from data to action
The redesigned experience introduced role-based dashboards, event health signals, clearer reporting, improved inventory workflows, AI-power pricing recommendations and progressive disclosure patterns that supported both scanning and deeper investigation.
