Award-winning, hands-on designer who shapes AI experiences that people trust, spots patterns in complexity, and delivers simple, human experiences at scale.
currently working at blueegg
let’s works together
Years of Industry Experience
Clients
Client projects
2017 - PRESENT
APPROACH
01
Confident decision making
I use research as a strategic decision-making tool, not a phase. I lead pragmatic, context-led research that balances user insight with time, budget and risk - synthesising complexity into clear, actionable direction that aligns stakeholders and unblocks confident design decisions.
02
Mapping complexity
As a visual problem solver, I lead sense-making by mapping and visualising systems and concepts. These artefacts align teams quickly, surface hidden needs, and nudge users and stakeholders toward a shared future - turning ambiguity into clear next steps.
03
AI embedded workflow
I embed AI as a collaborative tool within my design workflow—not a decision-maker or replacement for craft. I use it to accelerate research, explore ideas rapidly and prototype early, creating space for stronger judgement, earlier stakeholder alignment and higher-quality outcomes. Design rigour, empathy and accountability remain human-led.
