UNSW STUDENT EXPERIENCE
A distinct, defensive, and desirable experience that attracts a new student cohort of career changers. A human-centred service design approach (2.6× more likely to succeed) aligned delivery while removing a year-long effort of internal resourcing and paperwork, resulting in significant cost savings.
Context
UNSW College has a long-standing reputation as a trusted pathway provider to one of Australia’s most prestigious universities. While this legacy offers a strong foundation, the launch of its Applied Programs represents a shift into a new space - targeting a cohort of students looking to start a new career or advance an existing one.
PROBLEM
Career-changing students are making intentional, future-focused decisions. To attract them, sustain their engagement and build long-term confidence in the offering, UNSW College must deliver a distinct, defensible and desirable student experience. In an increasingly competitive and crowded market, experience is the differentiator.
Insight
Industry relevance
Students expectations for industry-relevant learning is high, and competitors are finding innovative ways to offer a differentiated experience. UNSW College must meet these expectations to be a credible offering in the market, and can set itself apart by leveraging its global industry ties and reputation.
Outcome
Step into your future with skills preview
Skills explorer is a course and career forecasting tool that helps students and sponsors commit with confidence. The interactive timeline lets users explore the applied program from start to finish, and see the job-ready skills they’ll gain at each stage. Labour market data is integrated to highlight in-demand skills and identify tactical opportunities to advance their career.
